viernes, 21 de agosto de 2015

Ventas al menudeo registran paso fuerte en junio Lorena Dominguez, Economista Senior de HSBC México



- En junio las ventas al por menor registraron un alza de 1.1% con respecto a mayo con cifras ajustadas por estacionalidad, confirmando así que el consumo privado continuó recuperándose en el segundo trimestre del 2015. La cifra estuvo por arriba de las expectativas de mercado (HSBC: 0.6%, Consenso: 0.4%).
- En términos anuales, las ventas al por menor incrementaron 5.4% en junio, en línea con nuestra estimación de 5.5%.
- Algunos indicadores adelantados relacionados con el consumo mantuvieron su dinamismo en julio. Por ejemplo, las ventas de la Asociación Nacional de Tiendas de Autoservicio y Departamentales (ANTAD), continuaron registrando buenos resultados, mientras que las ventas de automóviles mantuvieron tasas de crecimiento de doble dígito.
- Además, la recuperación de la masa salarial, el crecimiento de las remesas en pesos y mejores cifras de empleo son factores adicionales de apoyo para el consumo.
- Por lo tanto mantenemos nuestra expectativa de que el consumo privado mantendrá una tendencia positiva en los próximos meses y podría crecer 3.2% en todo 2015.
Mexico

Retail Sales: Solid growth pace in June

In June, retail sales came above market expectations, registering a hefty increase in seasonally adjusted terms, confirming that private consumption continued to recover in the 2Q15. Leading indicators suggest that consumption maintained dynamism in July; ANTAD sales keep on showing good results, while auto sales still registered double-digit growth rates. Such improvement seems to be supported by the recovery in the wage mass, growth in wage remittances in pesos and higher employment. Hence, we keep our view that private consumption will continue to hold on in the coming months, able to grow 3.2% in the whole 2015.

Facts

In June, retail sales increased 1.1% in seasonally adjusted terms with respect to May. This result came above our and consensus expectations (HSBC: 0.6%; Consensus: 0.4). On an annual basis, retail sales rose 5.4% in June, coming in line with our estimate and above consensus expectations (HSBC: 5.5%; Consensus: 4.6%).

Retail sales

Source: INEGI


Implications

In June, retail sales increased sharply in seasonally adjusted terms, maintaining an upward trend. This month's result was explained by rises in several types of sales. In particular, sales of food and beverages, healthcare articles, auto-related products and e-commerce registered the highest expansion rates.

This month's reading is consistent with our view that private consumption continued to recover in the 2Q15 and will keep on doing it in the remainder of the year. Some leading consumption-related indicators signal good results in July. In particular, ANTAD sales continued to increase at a fast pace, supported by the recovery in the wage mass and growth in family remittances in pesos.  In addition, auto sales maintained double-digit growth rates in July, which seems to be supported by a sharp expansion in auto credit and more confidence.  Hence, we believe that private consumption will continue to hold on in the coming months, able to grow 3.2% in the whole year.

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